If you are an avid reader of the New York Times on your morning commute, you have probably read the term millennials too many times to count. They tend to get a bad rap for being entitled or lazy, and while these negative stereotypes may exist, as all stereotypes do, they are not a general truth that should dissuade you from looking at millennial applicants. There is a growing number of millennial workers. Who are millennials? They are the generation born between 1980 and 2000, and by 2020 are expected to make up 50% of the global workforce (PwC Report, n.d.). These millennials come to interviews with technical skills in social media management and knowledge of online learning systems key for business advancement. Due to the high population of millennial workers and the skills they bring to the table, companies that seek success, innovation, and advancement would be wise to appeal to these candidates (PwC Report, n.d.). So, how can you appeal to millennial applicants? What do millennial workers want from a workplace? Below are tips on how to best attract and onboard millennials.
1. Onboard Millennial Workers by Promoting a Tech-Savvy Environment.
According to an Opinium Reserch Study, 75% of millennials believe access to technology makes them more effective at work (PwC Report, n.d.). Additionally, 59% report that provision of advanced technology was important to them when considering accepting a job. This is understandable, as they were raised to expect immediate results from search engines to solve obstacles and answer research questions quickly and effectively.
There are a number of ways to promote a tech-savy environment. One way can be through clearly outlining the technologies provided by the employer in the job interview process (PwC Report, n.d.). Introducing technologies that are state-of-the art, and most familiar to millennials affords millennials a greater comfort in understanding what their job processes may entail with those familiar technologies. Additionally, encouraging social media use related to company affairs during or after work hours is appealing to millennials and helps your business succeed (PwC Report, n.d.). Instant messaging, blogs, Twitter, Facebook, and other social media platforms encourage connections between colleagues that inspire productive collaborations.
2. Onboard Millennial Workers by Expressing Core Values to Train And Develop Staff.
Millennials report that the most attractive factors employers could offer were opportunities for career progression, personal development, and organized training and development procedures (PwC Report, n.d.). According to research, these opportunities for growth are valued higher than financial rewards. This certainly conflicts with lazy or entitled stereotypes of millennial workers. It makes sense that millennials would desire this core value, as they are young adults in the beginning of their careers. Developing skills on the job and having the opportunity to apply those new skills effectively is crucial for their job satisfaction and job success (PwC Report, n.d.).
One way to express a core value of training and developing staff is by showing millennial job applicants an online learning system for trainings that your company utilizes to teach staff new skills (PwC Report, n.d.). Not only does this learning management system (LMS) appeal to their technology-driven learning desires, but it also shows an easy LMS that staff can access for personal and professional development.
Why is a training platform appealing to millennial workers? First, an online learning system can be accessed through any mobile device (such as smartphones, tablets, and laptops) so that trainings can be done during or after work hours—whatever the training audience prefers. This saves your organization time and resources otherwise spent bringing in an outside trainer for an in-person seminar. Second, a training platform can serve as a medium to deliver constructive and positive feedback to millennials which appeals to their desire for positive reinforcement (PwC Report, n.d.). After going through a training course, learners can demonstrate what they have learned from the course by taking an online assessment. These tests, once submitted, then cam trigger feedback to show millennials where they excel and which areas of knowledge are still in need of growth. Lastly, training platforms provide an easy way to give millennials diversity training online. As most millennials desire a work environment that supports diversity, showing that diversity trainings are mandatory utilizing your LMS can attract millennials to accept a job that strives to create a welcoming and diverse environment (PwC Report, n.d.).
3. Onboard Millennial Workers by Displaying an Informal Work Environment.
Baby Boomers are used to a work environment that promotes cubicles and closed-door offices of superiors. However, millennials come to the table with a different and valuable perspective. Millennials seem to prefer job settings with more of an open concept (Sullivan & Horwitz-Bennett, 2014). This means doing away with the typical cubicle desk and having the ability to choose their location to work each day. Maybe teams are given seats at tables with other team members to promote collaboration and a flexible setting. Millennial workers seem to prefer jobs that offer flexible work hours and the ability to work remotely as well (Stahl, 2017). Why? This generation knows what working conditions are optimal for their productivity, and with online softwares that easily connect them to their offices and coworkers, why shouldn’t they work in conditions that maximize output? Sharing policies with millennial applicants about flexible working conditions like these would make employment at your institution more appealing to millennials.
Giving recruits an enthusiastic tour of the offices enables millennials to greater visualize if they are the right fit for your company, and whether or not they can see themselves in that setting. If offices are set up more informally, with a more informal dress code, this demonstrates a more welcome, relaxed environment that attracts millennial workers (Landrum, 2017).
Landrum, S. (2017, June 16). Are millennial employees driving casual dress codes? Forbes Magazine. Retrieved from https://www.forbes.com/sites/sarahlandrum/2017/06/16/are-millennials-driving-casual-dress-codes/#884b4e73cc13
PwC Report. (n.d.). Millennials at work reshaping the workplace. Retrieved from https://www.pwc.com/m1/en/services/consulting/documents/millennials-at-work.pdf
Stahl, A. (2017, September 4). Create this sort of work environment if you want to retain millennials. Forbes Magazine. Retrieved from https://www.forbes.com/sites/ashleystahl/2017/09/04/create-this-sort-of-work-environment-if-you-want-to-retain-millennials/#2416ac6d4fe6
Sullivan, C. C., & Horwitz-Bennett, B. (2014, May 19). Workplace design trends: Make way for the millennials. Building Design + Construction Magazine. Retrieved from https://www.bdcnetwork.com/workplace-design-trends-make-way-millennials